April 06, 2018

As you reach your 30s, you’ll likely begin to see the first signs of ageing. Cell turnover rates slow down, unlike in your 20s when your skin renews fortnightly, it takes approximately 35 days for your skin to renew in your 30s. Additionally, the production of collagen and elastin begin to slow down. Collagen and elastin are structural proteins which work to keep skin firm and supple. So you need to create a routine with skincare products that can renew and repair the skin.

Building A Basic Routine

Your first step to building an effective skincare routine is to establish a strong foundation with skincare products suitable for your skin type. The fundamental steps are to cleanse, tone, moisturise and protect.

Your Skin Is Slowing Down

As already mentioned, skin renewal slows down as you age. This means you need to be more conscious about regularly exfoliating. So for your nightly routine, as well as removing your makeup, we recommend a product that can lightly cleanse and exfoliate your skin. Daily Polishing Cleanser will help to simultaneously slough away dead skin whilst cleansing the skin. It promotes and speeds up cell renewal, leaving you with younger looking skin. The combination of Jojoba Beads, Salicylic Acid and a lightening agent made of natural amino acids, gently exfoliate the skin whilst also delivering a more even and radiant complexion. makeup removal skincare products

Take Care Of Your Eyes

An eye cream is essential for both the morning and the evening. By using an eye cream, you will hydrate and increase suppleness around your eye area. As a result, it will help to diminish any lines, puffiness or dark circles that may have appeared.

Use A Serum

In the morning, before applying any moisturiser, use an antioxidant-rich serum. Antioxidants can help protect and potentially undo photodamage. A serum can help to revitalise skin, restoring the skin’s natural barrier function to calm irritation, increase strength and enhance radiance. For the evening, use a serum with retinol in it, such as our Retinol Smoothing Serum. This will help improve the overall texture and tone of your skin.

UV Protection

SPF is probably the most important step for any age range. UV rays and sun exposure are the cause of 80-90% of premature ageing skin as 80% of UV rays can penetrate cloudy skies. So you are susceptible to sun damage all year round! So, it is necessary to wear a sunscreen to protect your skin.



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