Hyaluronic acid or HA is a key ingredient to keeping skin looking youthful. But why is it such a super ingredient? It helps to hold in moisture to keep skin hydrated and fresh. With one molecule alone able to hold up to 1000 times its own weight in water. As a result, by keeping skin hydrated hyaluronic acid ensures skin appears plumper, firmer and more radiant. Consequently, it can also reduce the appearance of fine lines and wrinkles, improve skin and create a protective barrier in the skin against free radical damage. Hyaluronic acid is an all-round incredible ingredient to have in your skincare.